Session Title: Allbound – Sales and Marketing’s Only Silver Bullet
Track: Marketing and Business
Location: Room 204
Time: Saturday 10:00am – 10:50am
“Inbound marketing.” “Content marketing.” “Marketing automation.” THE buzzwords that have taken full control of marketing departments, small businesses and marketing agencies over the past three years. But where are we now? Has the gap between marketing and sales been narrowed? Are pipelines bursting with qualified leads? Is the return on the required investments in time, money and resources for “inbound” really there?
- to help technology companies and startups grow through smart, impactful sales and marketing, and
- to help local communities and economies grow through technology and entrepreneurial advocacy and mentorship.
Scott was recently listed as one of Arizona’s “Top 35 Entrepreneurs Under 35” and was recognized in 2013 as the Phoenix Business Journal and Business Marketing Association (BMA) Marketer of the Year. He currently serves as Co-Chair for the Arizona Technology Council’s Startup and Entrepreneurship Committee, is the incoming President for the Phoenix chapter of the Business Marketing Association (BMA), and volunteers as a mentor for several of Arizona’s startup accelerators and incubators.